1. 鄭紹成、胡丹丹,2015年5月,廣告訴求之行銷效果研究—以民族厭惡感為干擾變數,第九屆國際貿易與企業經營學術研討會(ITBA 2015),中國文化大學。
2. Shao-Cheng Cheng, and Yu-Huan Kao, July 14-17/2011, Which Colour is Better? The Influence of Website Photo Colour on Consumer- The Incongruity Viewpoint, The Global Business, Economics& Finance Research Conference, London, The United Kingdom.
3. 鄭紹成、高于歡、王雪瀞,2011年5月,線上旅遊網站網頁顏色對廣告態度之影響-以一致性觀點討論之,第八屆服務業管理與創新學術研討會,國立澎湖科技大學。
4. 鄭紹成、簡子萍,2010年6月,代言人類型與折扣型態對消費者購買意願之影響-以線上遊戲產品為例,2010當代管理論壇學術研討會,大葉大學。
5. Shao-Cheng Cheng, Heng-Li Chang, Hsueh-Ching Wang, and Yu-Huan Kao, July 7-10/2010, How Intrusiveness Online Advertising Formats and Promotional Messages Are? The 2010 International Conference on Innovation and Management (IAM2010), Penang, Malaysia.
6. 鄭紹成、王雪瀞、高于歡,2010年5月,旅遊業線上團體套裝旅遊產品之數量折扣型態與幅度對風險知覺影響之研究,2010第六屆跨領域管理學術與實務研討會,東海大學。(國科會補助專題研究計劃- NSC 98-2410-H-034-002之一部份)。
7. 鄭紹成、王雪瀞、王儷蓉、高于歡,2010年5月,消費者如何分辨?-仿冒品相似度構面之研究,2010全球化暨國際企業研討會,靜宜大學。
8. Shao-Cheng Cheng, Pei-Yen Tsung, and Hsueh-Ching Wang, July 7-9/2009, What kind of discount of online GPT product will attract tourists to click in? 2009 8th Asia Pacific Forum for Graduate Students Research in Tourism, Seoul, Korea.
9. Shao-Cheng Cheng, Hen-Li Chang, Yu-Chen Lin and Pei-Yen Tsung, July 2-4/2008, “Whole new demographic variable-An examination of EKB model on Taiwan light mature female,” The 8th Biennial Conference on Tourism in Asia, Anger, France.
10. Shao-Cheng Cheng, Chiao-Ying Wang, and Hsueh-Ching Wang, July 11-13/2007, “What color of website will tourists like? Pink or Yellow?-The influence of color on tourists choosing travel website,” 2007 International Conference on Business and Information(BAI2007), Tokyo, Japan.
11. 鄭紹成、黃琪雯、王雪瀞、劉嘉麒,2006年12月,服務保證、服務失誤歸因對服務補救後滿意度影響之研究,2006北商學術論壇資訊管理與實務研討會,國立台北商業技術學院。
12. 鄭紹成、王雪瀞、黃榮吉、吳美煖、黃琪雯,2006年5月,餐飲業服務補救方式、等待時間對顧客服務補救反應影響之研究,2006年餐旅管理學術與實務研討會,輔仁大學。(國科會補助專題研究計劃- NSC 92-2416-H-034-001之一部份)。
13. 鄭紹成、王雪瀞、黃琪雯、張心怡、施佳宏,2006年5月,服務保證、企業形象與再購意願關係之研究,2006年管理創新與新願景研討會,真理大學。(國科會補助專題研究計劃- NSC 93-2416-H-034-001之一部份)。
14. 鄭紹成、黃琪雯、王雪瀞、王儷蓉 ,2005年9月,服務保證對補救後滿意度影響之研究—以企業形象為干擾變數,第二屆服務業創新與管理學術研討會,國立澎湖大學。(國科會補助專題研究計劃- NSC 93-2416-H-034-001之一部份)
15. Shao-Cheng, Cheng, Wan-Ju, Liang, Mei-Hsuan, Wu, Chi-Wen, Huang, & Cheng-Ta, Chen, Aug/2005, “A Typology of Service Recovery of Tourism Industry in Taiwan.,” 2005 Fourth Asia Pacific Forum for Graduate Student Research in Tourism, Hawaii, USA.
16. Shao-Cheng, Cheng, Cheng-Ta, Chen, Ming-Hsien, Yang, Wan-Ju, Liang, & Hui-Ting, Liang, Aug/2005, “The Study of Service Guarantee, Corporate Credibility and Satisfaction of Service Recovery.,” 2005 Fourth Asia Pacific Forum for Graduate Student Research in Tourism, Hawaii, USA.
17. Shao-Cheng Cheng, Yuan-Yu Huang, & Wan-Ju Liang, Sep/2004, “The relationship between service guarantee, perceptive justice, and customer complain behavior.,” 2004 Third Asia Pacific Forum for Graduate Students Research in Tourism, Beijing, China.
18. Shao-Cheng Cheng, Mei-Hsuan Wu, Hsueh-Ching Wang, Sep/2004, " Will service failure attribution influence customer complain intention?,” 2004 Third Asia Pacific Forum for Graduate Students Research in Tourism, Beijing, China.
19. Shao-Cheng Cheng, Wan-Ju Liang, Hsueh-Ching Wang & Yuan-Yu Huang,, Jul/2004, “What Kind of Service Guarantee for the Group Tour do Travel Agencies in Taiwan Prefer?,” 10th APTA Conference, Asia Pacific Tourism Association, Nagasaki, Japan.
20. Shao-Cheng Cheng, Yuan-Ming Chuang, Hsueh-Ching Wang & Cheng-Da Chen, Jul/2004, “The Influence of Service Guarantee on Service Recovery Effect-A Study of Taiwan Tourism Industry,” 10th APTA Conference, Asia Pacific Tourism Association, Nagasaki, Japan.
21. Shao-Cheng Cheng, Min-Hua Wu & Mei-Hsuan Wu, Jul/2004, “The Influences of Service Guarantee, Corporate Credibility, and Price on Advertising Effect,” 10th APTA Conference, Asia Pacific Tourism Association, Nagasaki, Japan.
22. Shao-Cheng Cheng, Kuo-Ching Wang, & Zhang-Ming Wang, Jul/2004, “Who is the better endorser of GPT in service guarantee advertising?,” Asia Pacific Tourism Association 10th Annual Conference, Nagasaki, Japan.
23. Shao-Cheng Cheng & Ming-Hsien Yang, Jul/2004, “The Influence of Service Consumption Criticality, Service Recovery, and Waiting on Service Recovery Effect,” 10th APTA Conference, Asia Pacific Tourism Association, Nagasaki, Japan.
24. Shao-Cheng Cheng, Hsueh-Ching Wang,, & Wan-Ju Liang, May/2004, “The Effect of Service Guarantee on Emotion after Service Failure and Recovery,” Second Asia Pacific CHRIE Conference & The Sixth Biennial Conference on Tourism in Asia, Phuket, Thailand.
25. Shao-Cheng Cheng, Wan-Ju Liang, Hsueh-Ching Wang, & May/2004, “The Preferred Service Guarantee For Group Package Tours (GPTs) In Taiwan - The Customer’s Viewpoint,” Second Asia Pacific CHRIE Conference & The Sixth Biennial Conference on Tourism in Asia, Phuket, Thailand.
26. 鄭紹成,王長銘,2004年5月,服務事件控制性、服務補救方式、服務補救等待處理與服務補救等待時間對服務補救後顧客滿意度關係之研究─以餐飲業為例,2004年餐旅管理學術與實務研討會,輔仁大學。
27. 鄭紹成,莊遠明,王雪瀞,洪源佑,2004年5月,旅遊業服務補救方式、等待時間對顧客衡量補救效果之研究,第三屆服務業行銷暨管理學術研討會,嘉義大學。(國科會補助專題研究計劃-NSC-92-2416-H-034-001之一部份)
28. 鄭紹成、翁志豪,2004年3月,失誤事件可控性.補救方式.告知填補.補救等待時間與滿意度關係之研究-以旅遊業為例,2004國際學術研討會,銘傳大學。(國科會補助專題研究計劃-NSC-92-2416-H-034-001之一部份)
29. 鄭紹成,黃榮吉,楊敏嫻,2003年12月,服務失誤事件重要性、服務補救、服務補救等待處理方式與等待時間對服務補救滿意度影響之研究,第二屆北商學術論壇,台北商業技術學校。(國科會補助專題研究計劃-NSC-92-2416-H-034-001之一部份)
30. Shao-Cheng Cheng & Chi-Chung Lo, Oct/2003, “A study of the relationship between service consumption criticality, customer emotion and postrecovery satisfaction,“ Second Asia Pacific Forum for Graduate Students Research in Tourism, Busan, Korea.
31. Shao-Cheng Cheng, Min-Hua Wu & Hsueh-Ching Wang, Oct/2003, “What do Customers Expect after Service Failure?: A Study of Airlines Service Failures and Service Recovery,” Second Asia Pacific Forum for Graduate Students Research in Tourism, Busan, Korea. (國科會補助專題研究計劃-NSC-89-2416-H-034-013之一部份)
32. Shao-Cheng Cheng, Wan-Ju Liang & Yuan-Ming Chuang, Oct/2003, “Designing the Favorite Service Guarantee of GPT Travelers in Taiwan,” Second Asia Pacific Forum for Graduate Students Research in Tourism, Busan, Korea.
33. Shao-Cheng Cheng & Chi-Chung Lo, Jul/2003, “The Influence of Customer’s Emotional Responses to Service Consumption Criticality on Their Postrecovery Satisfaction – Airline Industry,” 9th APTA Conference, Asia Pacific Tourism Association, Sydney, Australia.
34. Shao-Cheng Cheng, Wan-Ju Liang & Min-Hua Wu, Jul/2003, “A Typology of Tourism Service Failures in Taiwan,” 6th ANZALS Biennial Conference, Australia & New Zealand Association for Leisure Studies, Sydney, Australia. (國科會補助專題研究計劃-NSC-89-2416-H-034-013之一部份)
35. Shao-Cheng Cheng, Cheng-Ta Chen, Wan-Ju Liang & Min-Hua Wu, Jul/2003, “The Influence of Waiting on Postrecovery Satisfaction in the Airline Industry,” 9th APTA Conference, Asia Pacific Tourism Association, Sydney, Australia.
36. Shao-Cheng Cheng, Chi-Chung Lo, Wan-Ju Liang & Min-Hua Wu, Jul/2003, “Justice Perception, Satisfaction, and Customer Organizational Commitment after Service Recovery in Taiwan Restaurant Industry,” 9th APTA Conference, Asia Pacific Tourism Association, Sydney, Australia.
37. 鄭紹成,梁琬如,吳敏華,2003年6月,企業服務失誤與服務補救型態之探索性研究-以台灣地區資訊電子業為例,2003中華決策科學學會年會,元培科學技術學院。(國科會補助專題研究計劃-NSC-89-2416-H-034-005之一部份)
38. 鄭紹成,吳敏華,梁琬如,2003年5月,服務業顧客維持因素之研究--以金融業顧客觀點為例,2003年管理思維與實務學術研討會,銘傳大學。
39. 鄭紹成,黃敏惠,羅啟中,2003年5月,服務失誤歸因、消費者人格特質、服務失誤補救與補救後滿意度關係之研究-以零售業為例,第七屆科際整合管理國際研討會,東吳大學。
40. 鄭紹成,吳家傑,2003年5月,量販店業之服務失誤嚴重性、服務補救期望與顧客信任度關係之研究,第二屆服務業行銷暨管理學術研討會,國立嘉義大學。
41. Shao-Cheng Cheng & Chi-Chung Lo, May/2003, “A Study of the Relationship between Service Consumption Criticality and Postrecovery Satisfaction,” The First APac-CHRIE Conference, Seoul, Korea.
42. 鄭紹成,吳家傑,2003年4月,旅行業之服務失誤嚴重性、服務補救期望與顧客信任度關係之研究,第三屆觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐飲學院。
43. Shao-Cheng Cheng, Kuo-Ching Wang, & Cheng-Ta Chen, Jan/2003, “The Relationship between Waiting and Evaluation of Service Recovery,” 8th Annual Graduate Conference Proceedings, Oklahoma State University, Las Vegas, USA.
44. Shao-Cheng Cheng & Cheng-Ta Chen, Jul/2002, “The Study of Corporate Image, Service Failure and Post-recovery Customer Satisfaction,” 8th APTA Conference, Asia Pacific Tourism Association, Dalian, China.
45. Shao-Cheng Cheng & Hsueh-Ching Wang, Jul/2002, “A Research of the Impact of Service Intangibility on Service Recovery Satisfaction,” 8th APTA Conference, Asia Pacific Tourism Association, Dalian, China.
46. Shao-Cheng Cheng & Ming-Hui Huang, Jul/2002, “The research of the attribution theory of service failure, consumer personality and satisfaction of service recovery,” 8th APTA Conference, Asia Pacific Tourism Association, Dalian, China.
47. Shao-Cheng Cheng & Yu-Ni Chiu, Jul/2002, “A Study of the Relationship of Customer Organizational Commitment, Customer Participation and Satisfaction of Service Recovery,” 8th APTA Conference, Asia Pacific Tourism Association, Dalian, China.
48. Shao-Cheng Cheng & Te-lung Lan, Jul/2002, “Expectation/ satisfaction levels in service encounter through the Internet compared with direct face to face interactions between service suppliers and customers,” 8th APTA Conference, Asia Pacific Tourism Association, Dalian, China.
49. 鄭紹成,陳鉦達,王雪瀞,2002年6月,金融服務業之企業形象與服務補救後滿意度關係之研究,第六屆科際整合管理國際研討會,東吳大學。
50. Kuo-Ching Wang, Shao-Cheng Cheng, & Shih-Ying Wu, May/2002, “Factor of Service Perception among Flight Attendant, Group Package Tour Leader, and Tourists,” The First Asia Pacific Forum for Graduate Students Research in Tourism, Hong Kong, China.
51. 鄭紹成,陳鉦達,2002年4月,航空業服務補救品質構面之探索性研究,第二屆觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐飲學院。(國科會補助專題研究計劃-NSC-89-2416-H-034-013之一部份)
52. 鄭紹成,陳鉦達,王雪瀞,2002年4月,觀光旅館業之企業形象、服務失誤與服務補救後滿意度關係之研究,第二屆觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐飲學院。
53. 鄭紹成,邱玉妮,羅啟中,2002年4月,顧客組織承諾、顧客參與服務補救後滿意度關連性之研究--以航空業為例,第二屆觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐飲學院。
54. 鄭紹成,黃敏惠,2002年4月,服務失誤之歸因理論與服務補救後滿意度關係之研究-以觀光旅館業為例,第二屆觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐飲學院。
55. 鄭紹成,藍德龍,2002年4月,服務接觸型態、服務失誤歸因、服務補救期望與服務補救後滿意度關係之研究---以網路及實體觀光旅行社為例,第二屆觀光休閒暨餐旅產業永續經營學術研討會,國立高雄餐飲學院。
56. 鄭紹成,黃榮吉,陳鉦達,2002年4月,旅遊業服務失誤與補救滿意因素之探索研究,第一屆服務業行銷暨管理學術研討會,國立嘉義大學。(國科會補助專題研究計劃-NSC-89-2416-H-034-013之一部份)
57. 鄭紹成,黃敏惠,2002年4月,服務失誤之歸因理論、消費者人格持質與服務補救後滿意度關係之研究,第一屆服務業行銷暨管理學術研討會,國立嘉義大學。
58. Kuo-Ching Wang, Shao-Cheng Cheng, & Chu-Min Huang, Jul/2001, “Restaurant, Web Site, and Satisfaction: The Potential Customers’ Viewpoint,” 7th APTA Conference, Asia Pacific Tourism Association, Philippine.
59. 鄭紹成,洪世雄,陳曉天,1999年11月,服務業顧客轉移因素之研究-台灣地區餐飲業實證,第一屆1999永續發展管理研討會,國立屏東科技大學。
60. 鄭紹成,1998年11,服務業顧客轉換之探索性研究,1998中華民國商業流通研討會,國立高雄技術學院。
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