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國際貿易學系

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Mission

 

The department of International Trade was founded in 1969 as the first department in the College of Commerce, Chinese Culture University. In 2002, the Department established its postgraduate program in response to the ongoing liberalization and internationalization of Taiwan’s economy. 

 

The mission of this department is to be a leading applied research and practical teaching institute in Asia-Pacific region in order to cultivate professionals with a global mindset.   

 

Goals

 

After Taiwan’s entry into the WTO, and based on the need to foster a global perspective, our educational goal is to emphasize for our students the importance of practicing ethical, responsible, creative and critical thinking. We want to cultivate graduates who are both practical and innovative, who can think globally and act locally. To be fully competitive, our students must have analytic capability, problem solving skills, and competence in integrating commercial information,. They require both knowledge-based and practical skills both to succeed independently and to successfully cooperate with others in the global marketplace. 

 

Curriculum Design  

 

The core values of the department of International Trade are excellent teaching and basic and applied research. Our faculty work in collaboration with industry, government, other universities and community groups. They bring considerable expertise to the study of international trade and the course offerings to the students are focused at those seeking an international focus, combined with a wide range of interdisciplinary skills such as international trade practice, economics, international marketing and management, or international banking and finance.

 

The framework of the curriculum

Three main areas of concentration for the undergraduate program

International Marketing and Management

International Trade and Economics

International Finance and

Management

4026 Business Management

3036 Economics

4003 Financial Management

3245 International Business Management

3037 Microeconomics

0648Internatipnal Financial Management

4220 Marketing

3038 Macroeconomics

4022 International Finance

8192 International Marketing

3573 Theory and Policy of International Trade

 

3559 Service Marketing

4016 Practice of International Trade

 

 

3572 Regulations in International Trade

 

 

The framework of curriculum for postgraduate program

                Three main areas of research

International Marketing and Management

International Trade and Economics

International Finance and

Management

A089 SEMINAR IN MARKETING RESEARCH

8971 SEMINAR ON INTERNATIONAL TRADE THEORY

8970 SEMINAR ON INTERNATIONAL FINANCE

8972 SEMINAR ON INTERNATIONAL MARKETING

A504 SEMINAR IN PRACTICE OF INTERNATIONAL TRADE

A091 SEMINAR IN FINANCIAL ENGINEERING

3245 INTERNATIONAL BUSINESS MANAGEMENT

C699 GLOBALIZATION AND ECONOMIC DEVELOPMENT

C700 SEMINAR ON CORPORATE FINANCE

A090 SEMINAR IN SERVICE MARKETING

A084 STUDY ON RISKS OF INTERNATIONAL SALE OF GOODS

A087 CASE STUDY OF INTERNATIONAL INVESTMENT

A089 SEMINAR IN MARKETING RESEARCH

A850 SEMINAR IN CROSS-STRAIT TRADE ISSUE

 

A503 SEMINAR IN BRAND MANAGEMENT

 

 

 

Within these three main areas, faculty undertake significant research in one or more particular academic fields of interest. Research activities are also generated from within the department of international trade, whose applied researches produce substantial benefits for both business and the general community and move knowledge forward by contributing to contemporary policy analysis and debate.

 

Course Structure

Bachelor Degree

Total 128 credits  

can be completed in 4 years by full-time students (transfer students may require 2 or 3 years in residence, depending on the individual applicant’s qualifications.)

 

Requirements/Prerequisites

To be eligible for admission to the undergraduate program, an applicant must meet  

http://www.pccu.edu.tw/intl/page/english/english07.htm

 

2007-2008 Course Structure of undergraduate program

The First Year

Code

Courses

Required/Elective

Credits

Hours

CF01

Introduction to Computer and Data

  Required

4

4

MT06

Military Training 1 (female)

  Required

0

2

MT06

Military Training 1 (male)

  Required

0

2

3036

Economics

  Required

6

6

4001

Accounting

  Required

6

6

CA14

Freshman Chinese

  Required

4

4

CB04

English Conversation Laboratory I

  Required

2

4

CB21

Freshman English

  Required

6

6

CC03

History of Chinese Cultural

  Required

2

2

2021

Calculus

  Elective

4

4

0040

Constitutional Law of the Republic of China

  Elective

2

2

 

 

The Second Year

Code

Courses

Required/Elective

Credits

Hours

3037

Microeconomics

  Required

3

3

3038

Macroeconomics

  Required

3

3

3043

Civil Law: General Principles

  Required

4

4

4009

Statistics

  Required

6

6

4019

Money and Banking

  Required

4

4

4026

Business Management

  Required

4

4

CB05

English Conversation Laboratory Ⅱ

  Required

2

4

2879

English Rhetoric and Composition

  Elective

4

4

3511

English Listening Comprehension and Conversation

  Elective

4

4

4017

Insurance

  Elective

2

2

4202

Commercial Japanese

  Elective

4

4

A849

Multimedia Application Packages

  Elective

3

3

7929

Electronic Commerce

  Elective

2

2

8190

Regional Economic Geography

  Elective

2

2

4003

Financial Management

  Required

3

3

0648

International Financial Management

  Required

3

3

A804

Ethics of International Business Administration

  Elective

2

2

 

 

The Third Year

Code

Courses

Required/Elective

Credits

Hours

3041

Commercial Law

  Required

4

4

3573

Theory and Policy of International Trade

  Required

6

6

4016

Practice of International Trade

  Required

6

6

4022

International Finance

  Required

3

3

4031

Business English

  Required

4

4

4220

Marketing

  Required

4

4

0648

International Financial Management

  Elective

2

2

2714

International Investment

  Elective

2

2

4081

Investment

  Elective

2

2

4323

Product and Operations Management

  Elective

3

3

4415

Business Statistics

  Elective

4

4

8117

Logistic Management

  Elective

3

3

9672

International Negotiation

  Elective

2

2

9716

Fair Trade Law and Intellectual Property Rights

  Elective

2

2

A774

Chain Store Management

  Elective

2

2

A440

E-Business and Internet Marketing

  Elective

2

2

5522

Business Automation

  Elective

3

3

A936

Political Risk Management of MNE

  Elective

3

3

 

 

The Fourth Year

Code

Courses

Required/Elective

Credits

Hours

3245

International Business Management

  Required

3

3

3572

Regulations in International Trade

  Required

3

3

3559

Service Marketing

  Elective

3

3

3744

Case Study of International Trade Practice

  Elective

2

2

4182

Marketing Research

  Elective

3

3

6365

Tariff Practice

  Elective

2

2

6366

Economic of Trade English

  Elective

4

4

6816

Seminar for Marketing Topics

  Elective

2

2

8192

International Marketing

  Elective

3

3

8194

Leadership and Communication

  Elective

2

2

8302

Seminars on New Financial Innovation and Derivatives

  Elective

3

3

8381

Strategic Management

  Elective

2

2

9966

International Monetary Market Practices Seminar

  Elective

2

2

9507

Human Resource Management

  Elective

2

2

6367

International Economic and Trade Organization

  Elective

3

3

9288

International Tax Planning

  Elective

3

3

0095

Consumer’s Behavior

  Elective

3

3

C133

Business Software Application

  Elective

3

3

7028

Foreign Exchange

  Elective

2

2

A441

THE MANAGING PRACTICE OF CUSTOMS OF BROKER,EXPRESS AND WAREHOUSE

  Elective

3

3

 

 

Master Degree

Total 36 credits by coursework program

can be completed in two years full-time (or equivalent part-time)

develops expertise in a particular area of international business

 

Requirements/Prerequisites

To be eligible for admission into the program, an applicant must have a bachelor’s degree in business, economics or commerce, or an equivalent qualification from a recognized institution.

 

Course Structure

 

2007-2008 Course Structure of postgraduate program

The First Year

Code

Courses

Required/Elective

Credits

Hours

MBMT

0125

RESEARCH METHODOLOGY

  Required

3

3

MBMT

0467

QUANTITATIVE METHODS (1)

  Required

2

2

MBMT

8972

SEMINAR ON INTERNATIONAL MARKETING

Required

3

3

MBMIT 9173

QUANTITATIVE METHODS(2)

Required

2

2

MBMIT 8970

SEMINAR ON INTERNATIONAL FINANCE

Required

3

3

MBMIT 8971

SEMINAR ON INTERNATIONAL TRADE THEORY

Required

3

3

MBMIT 3245

INTERNATIONAL BUSINESS MANAGEMENT

Required

3

3

The Second Year

MBMIT

A086

SEMINAR IN THESIS WRITING

Elective

2

2

MBMIT

C700

SEMINAR ON CORPORATE FINANCE

Elective

3

3

MBMIT A087

CASE STUDY OF INTERNATIONAL INVESTMENT

Elective

2

2

MBMIT

8974

UNIFORM LAW ON INTERNATIONAL SALE OF GOODS

Elective

2

2

MBMIT A850

 

SEMINAR IN CROSS-STRAIT TRADE ISSUE

Elective

2

2

MBMIT

C699

GLOBALIZATION AND ECONOMIC DEVELOPMENT

Elective

2

2

MBMIT 8973

TRADE ENGLISH (ADVANCED LEVEL)

Elective

3

3

MBMIT A089

SEMINAR IN MARKETING RESEARCH

Elective

2

2

MBMIT A503

SEMINAR IN BRAND MANAGEMENT

Elective

2

2

MBMIT A090

SEMINAR IN SERVICE MARKETING

Elective

2

2

MBMIT A084

STUDY ON RISKS OF INTERNATIONAL SALE OF GOODS

Elective

2

2

MBMIT  A504

SEMINAR IN PRACTICE OF INTERNATIONAL TRADE

Elective

2

2

MBMIT A091

SEMINAR IN FINANCIAL ENGINEERING

Elective

2

2

 

 

 

Faculty

 

Professor Ko ,Sheng-Huei , Male , Full time , Ph. D. , Department of  Economics, Chinese Culture University , Taiwan (1987)

Experience : Research Fellow & Director, Taiwan Institute of Economic Research.;Executive Secretary, Textile Industry Research Committee, Ministry of Economic Affairs, R.O.C.;.Director, Association of International Business Studies, Republic of China.; Chairman,DepartmentofBanking&Finance,ChineseCultureUniversity.;Associate Professor, National Chung Hsing University..

Specialization : InternationalEconomics;Macroeconomics;I ndustry Economics.

Courses lectured : Semiar on International Economics ; Semiar on International Trade Theory;  Macroeconomics.

 

Professor Lin, Shao-Lung, Male, Full time, Ph. D., Graduate School of International Business Management, Chinese Culture University, Taiwan (2000)

Experience : Manager of Shipping Agency Company, General Manager of Trading Company (before 2000)

Specialization : International Business Management, Human Resource Management, Marketing

Courses lectured : Research Method, Brand Management, International Business Management, Human Resource Management, International Marketing

 

Professor Mao, Hsiao-Yen, Full time, Ph. D., Graduate School of
International Business Management, Chinese Culture University, Taiwan

Experience : Professor, National Taipei College of Business
Specialization : International Business Management, Human Resource
Management, Negotiation
Courses lectured : Research Method, Management Theory, International Business
Management, Human Resource Management, International Human Resource
Management, Negotiation, Management and International Trade

Associate Professor Kuo, Kuo-Hsing, Male, Full time, Ph. D., Institute of International Business Administration, Chinese Culture University, Taiwan, R.O.C.
2004~

Experience: Visiting Research Fellow, Leeds University Business School, UK. (2007), Visiting Scholar, Institute of Economic Research, Kyoto University, Japan (2008), Visiting Scholar, College of International Relations, Nihon University, Japan (2008), Visiting Professor, School of Economics, Peking University, China (2008, 2010), Emerging Markets Global Players Project, Law School, Columbia University, U.S. (2008~), Senior Consultant, Mainland Affairs Council, Executive Yuan, R.O.C. (Oct. 2006- Sep. 2008), Committee Member, Ministry of Economic Affairs, Executive Yuan, R.O.C. (May 2005- present ).

Specialization: Economics, Money and Banking, Cross Taiwan Strait Trade Issue.

Courses Lectured: Cross-Taiwan Strait economic and trade issues, Economic Analysis of International Industry, Economics, Money and Banking.

 

Associate Professor Cheng, Shao-Cheng, Male, Full time, Ph. D., Department of International Business Administration, Chinese Culture University, Taiwan (1996)

Experience: Assistant Manager, Aurora Group; Sales Representative, Taiwan Glass Corporation; Assistant, The Legislate-Yuan.

Specialization: Service Marketing.

Courses lectured: Marketing; Service Marketing; International Marketing; Leadership and Communication Skill.

 

Associate Professor Chen, Yenhuang, Male, Full time , Ph. D., Department of Economics, Texas A&M University, USA (1992)

Experience : National Taipei University; Xi’an Jiao Tong University (China)

Specialization : International Trade Theory, International Economics

Courses lectured : International Trade Theory, Microeconomics, International Finance

 

Associate Professor, Amy Ruey-Meng Hwang, Female, Full time,

Ph. D., Department of Economics, Pennsylvania State University, USA (1991)

Experience: Assistant Research Fellow, Institute of Economics, Academia Sinica, Taiwan

Specialization : International Trade Theories and Policies, International Macroeconomics, Industrial Organization

Courses lectured : International Trade Theories and Policies, International Macroeconomics, Microeconomics, International Finance

 

Assistant Professor Lo , Shao-Kang , Male , Full time , Ph. D. , Department of Business Administration, National Taipei University , Taiwan (2005)

Experience : U.S. SUMMIT CORP;INCHCAPE.TAIWAN

Specialization :Marketing ;Online Behavior(e-commerce, Internet marketing)

Courses lectured : Marketing;Consumer Behavior; Business Administration; E-Commerce

Associate Professor Lee , Cheng-Te , Male , Full time , Ph. D. , Department of International Trade, National Chengchi University , Taiwan (2005)

Experience : Clerk, Cosmos Bank; Lecturer, Department of International Trade, Chihlee Institute of Technology; Assistant Professor, Department of International Trade, Chihlee Institute of Technology; Assistant Professor, Department of International Trade, Chinese Culture University

Specialization : International Economics; Macroeconomics

Courses lectured : Globalization and Economic Development; International Finance; Economics; Macroeconomics

 

Assistant Professor Liao , Chun-Chieh , Male , Full time , Ph. D. , Department of Business Administration, National Taipei University , Taiwan (2004)

Experience : Specialist , Taiwan External Trade Development Council ; Assistant Research Fellow, Taiwan Academy of Banking and Finance; Vice General Manager, The Infopro Group

Specialization : Corporate Finance ; Behavioral Finance

Courses lectured : Semiar on Corporate Finance ; Financal Management ;Investment Management ; Economics

 

Assistant Professor Huang , Chin-Yueh , Male , Full time , D.B.A. , Department of Business Administration, Nova Southeastern University, USA (2003)

Experience : Consulting Service on Import Relief in the International Trade Commission, Ministry of Economic Affairs, Taiwan; Specialist of (Foreign Purchasing Division) Namchow Chemical Industrial Co., Ltd.; Manager of Sales Division, De-Hwa-Me Co., Ltd.

Specialization : International Trade Operation; WTO Rules

Courses lectured : International Trade Practice; WTO; Marketing; Business English

 

Assistant Professor, Chen, Yung-Yen, Male, Full time, D.B.A., Department of Finance, Nova Southeastern University, U.S.A. (2005)

Experience: Financial Analyst, Taiwan Economic Journal

Specialization: Financial Engineering; International Financial Management

Courses Lectured: Seminar on International Corporate Finance; Financial Management; Economics; Financial Software Application

Assistant Professor Huang, Yueh-Hsia, female , Full time , Doctor of Philosophy (Business), Curtin Business School, Curtin University of Technology, Australia (2007)

Experience : (1) Academics ExperienceAcademic Staff-Sessional Lecturer, Dept. of Information Management, Minghsin University of Science and Technology. (2) Administrative staff-Chief, Division of Strategy Planning, School of Continuing Education, Chinese Culture University.(3) Industry Experience: Assistant Manager, Purchasing Dept., Acteevo International Co. Ltd.; Senior Merchandiser, Export Dept., Fairwind International Co. Ltd.; Assistant Buyer, Import Dept., American International Communications Inc.

Specialization: International Trade, Business and Practice; International Marketing, Communicating Across Cultures, Higher Education Marketing, Word of Mouth Marketing.

Courses lectured: Practice of International Trade, Letter of Credit and Practice, The Practice of Meetings, incentives, conferences, and exhibitions (MICE), Regulations in International Trade, Business English, Insurance, Marketing

 

Assistant Professor Teng , Weichen , Male , Full time , Ph. D. , Department of Information Management, National Taiwan University of Science and Technology , Taiwan (2009)

Experience : Director, Office of Research and Development, Chinese Culture University; Director of Future Center, School of Continuing Education, Chinese Culture University; Chief Operating Officer, Xue Xue Institute. TAIWAN

Specialization : Management of Information System, Technology Marketing ;

Courses lectured : Marketing Management, New Product Development and Innovation Management, Marketing Channels, Services Marketing.

 

Assistant Professor Kuo, Kuo-Cheng Male , Full time , Ph. D., Department of Business Studies, University of Edinburgh, UK (1999).

Experience :

Director, Comptroller Division, Army Command Headquarters, Taoyuan County, Taiwan March 2008---July 2009

Headquarters Committee Member (Financial Management), Army Command Headquarters, Taoyuan County, Taiwan July 2007---March 2008

Vice Dean, Management College, National Defense University, Taipei City, Taiwan August 2005---June 2007

Director, Statistic and Information Management Division, Comptroller Bureau, Ministry of National Defense, Taipei City, Taiwan March 2005---July 2005

Director, Comptroller Division, Military Police Command, Taipei City, Taiwan July 2002---February 2005

Deputy Director, Budget Management Division, Comptroller Bureau, Ministry of National Defense, Taipei City, Taiwan September 2001---July 2002

Section Chief, Statistic and Information Management Section, Comptroller Division, Army Command Headquarters, Taoyuan County, Taiwan October 2000---August 2001

Senior Auditor, Budget Management Division, Comptroller Bureau, Ministry of National Defense, Taipei City, Taiwan July 1999---September 2000

Senior Financial Officer, Financial Policy and Planning Division, Comptroller Bureau, Ministry of National Defense, Taipei City, Taiwan February 1993---December 1994

Senior Financial Officer, Defense Procurement Division, Taipei Economic and Cultural Representative Office (Taiwan Embassy) in the U.S., Washington DC January 1990--- February 1993

Senior Financial Officer, Financial Policy and Planning Division, Comptroller Bureau, Ministry of National Defense, Taipei City, Taiwan January 1986---January 1990

Financial Officer, National Defense Management College, Ministry of National Defense, Taipei County, Taiwan January 1985---December 1985

Instructor, National Defense Management College, Ministry of National Defense, Taipei County, Taiwan  March 1984---December 1984

Commander, Student Company, National Defense Management College, Ministry of National Defense, Taipei County, Taiwan August 1981---February 1984

Teaching Assistant, Department of Financial Management, National Defense Management College, Ministry of National Defense, Taipei County, Taiwan August 1977---July 1979

Specialization : Energy Economics, Public Financial Management

Courses lectured : Seminar on Economics of the European Union, Investment, Business English, Finance and Trade English, International Economics and Business Administration.

 

Assistant Professor Wu Tai-Hua, female, Full time, Doctor of Philosophy in Business,

               Department of Business Administration, Chinese Culture University, Taiwan (2008)

         Experiences:Industrial Experiences: (1) Jin Liang Trade Company, Secretary (2) Yu Da Vocational High School, Teacher (3) Hong Yi Food Company (Thailand), Manager (4) Magic Power Telecommunication Company, Assistant Manager (5) Far Glory Ocean Park, Marketing Sales.  Academic  Experiences: (1) National Taipei College of Business, Part-Time Assistant Professor (2) Yu Da University of Science and Technology, Part-Time Assistant Professor (3) Jinwen University of Science and Technology, Part-Time Assistant Professor  (4) Chungyu Institute of Technology, Part-Time Assistant Professor (7) Da-Yeh University, Part-Time Assistant Professor

         Specializations: International Human Resource Management, Strategic Management, Marketing Management, International Business Administration, International Trade Practice

Courses Lectured: International Trade Practice and Internship, International Economics and International Business Operation, Services Marketing Management and Internship, International Project Management Association (IPMA), Marketing Case Studies, Management Case Studies, International Human Resource, International Business Management,

 

 

Facilities and Resources

Within a friendly and dynamic study environment, students can enjoy the pleasure of being surrounded by a campus full of traditional Chinese architecture, and simultaneously equipped with the latest technology and state-of-the-art facilities. Especially, the advanced on-campus e-learning infrastructure and web-based learning strategies operate to stimulate both teaching and learning. 

In order to practice, broaden and promote students’ language ability in business communication, we have adopted various on-line training activities and built up computer-based language labs in which students can practice their commercial English and their English presentation abilities. Comprehensive four-skills (reading, writing, speaking and listening) training is available for students studying Japanese as well as English. The main purpose is to cultivate students’ language capability in order for them to be fully competitive at the international level. 

 

Meanwhile, students can choose from the many established double majors combining international business with other fields, or they may pursue a single major and a minor field. Either way they will gain in-depth knowledge in their own areas of interest. 

 

Scholarships and Financial Aid

 

Career Opportunities

As well as theoretical concepts, graduates achieve their goals in analyzing international markets, characterizing exporting and importing practices, dealing with foreign exchange and developing personal attributes to successfully engage in relevant international trade business.

 

Especially, graduates will have opportunities for careers in multinational corporations or government organizations such as Staff of Export/Import in Administration, Distribution, Shipping or Sales/Marketing, Exporter and Importer, Banking Clerk in Foreign Exchange Department, Staff of Customs House Broker, Staff of Freight Forwarder, Express or Logistics, Customs Officer, Foreign Affairs and Trade Officer, Diplomat, Public Servant-Taiwan Public Service etc. Many undergraduates will also  pursue further postgraduate studies locally or overseas.

 

Alumni Networks

A large of number of alumni hold high positions in commerce, industry or government. These graduates have promoted our department throughout the world, and provide valuable links that facilitate the development of lasting professional and personal relationships. Our alumni network activities and events ensure that graduates stay well-connected throughout their careers. Thus, the annual celebration of partnership and leadership honoring our dedicated alumni and friends that has been held at each anniversary of the founding of Chinese Cultural University, has become a key part of our networking.

Mission

 

The department of International Trade was founded in 1969 as the first department in the College of Commerce, Chinese Culture University. In 2002, the Department established its postgraduate program in response to the ongoing liberalization and internationalization of Taiwan’s economy. 

 

The mission of this department is to be a leading applied research and practical teaching institute in Asia-Pacific region in order to cultivate professionals with a global mindset.   

 

Goals

 

After Taiwan’s entry into the WTO, and based on the need to foster a global perspective, our educational goal is to emphasize for our students the importance of practicing ethical, responsible, creative and critical thinking. We want to cultivate graduates who are both practical and innovative, who can think globally and act locally. To be fully competitive, our students must have analytic capability, problem solving skills, and competence in integrating commercial information,. They require both knowledge-based and practical skills both to succeed independently and to successfully cooperate with others in the global marketplace. 

 

Curriculum Design  

 

The core values of the department of International Trade are excellent teaching and basic and applied research. Our faculty work in collaboration with industry, government, other universities and community groups. They bring considerable expertise to the study of international trade and the course offerings to the students are focused at those seeking an international focus, combined with a wide range of interdisciplinary skills such as international trade practice, economics, international marketing and management, or international banking and finance.

 

The framework of the curriculum

Three main areas of concentration for the undergraduate program

International Marketing and Management

International Trade and Economics

International Finance and

Management

4026 Business Management

3036 Economics

4003 Financial Management

3245 International Business Management

3037 Microeconomics

0648Internatipnal Financial Management

4220 Marketing

3038 Macroeconomics

4022 International Finance

8192 International Marketing

3573 Theory and Policy of International Trade

 

3559 Service Marketing

4016 Practice of International Trade

 

 

3572 Regulations in International Trade

 

 

The framework of curriculum for postgraduate program

                Three main areas of research

International Marketing and Management

International Trade and Economics

International Finance and

Management

A089 SEMINAR IN MARKETING RESEARCH

8971 SEMINAR ON INTERNATIONAL TRADE THEORY

8970 SEMINAR ON INTERNATIONAL FINANCE

8972 SEMINAR ON INTERNATIONAL MARKETING

A504 SEMINAR IN PRACTICE OF INTERNATIONAL TRADE

A091 SEMINAR IN FINANCIAL ENGINEERING

3245 INTERNATIONAL BUSINESS MANAGEMENT

C699 GLOBALIZATION AND ECONOMIC DEVELOPMENT

C700 SEMINAR ON CORPORATE FINANCE

A090 SEMINAR IN SERVICE MARKETING

A084 STUDY ON RISKS OF INTERNATIONAL SALE OF GOODS

A087 CASE STUDY OF INTERNATIONAL INVESTMENT

A089 SEMINAR IN MARKETING RESEARCH

A850 SEMINAR IN CROSS-STRAIT TRADE ISSUE

 

A503 SEMINAR IN BRAND MANAGEMENT

 

 

 

Within these three main areas, faculty undertake significant research in one or more particular academic fields of interest. Research activities are also generated from within the department of international trade, whose applied researches produce substantial benefits for both business and the general community and move knowledge forward by contributing to contemporary policy analysis and debate.

 

Course Structure

Bachelor Degree

Total 128 credits  

can be completed in 4 years by full-time students (transfer students may require 2 or 3 years in residence, depending on the individual applicant’s qualifications.)

 

Requirements/Prerequisites

To be eligible for admission to the undergraduate program, an applicant must meet  

http://www.pccu.edu.tw/intl/page/english/english07.htm

 

2007-2008 Course Structure of undergraduate program

The First Year

Code

Courses

Required/Elective

Credits

Hours

CF01

Introduction to Computer and Data

  Required

4

4

MT06

Military Training 1 (female)

  Required

0

2

MT06

Military Training 1 (male)

  Required

0

2

3036

Economics

  Required

6

6

4001

Accounting

  Required

6

6

CA14

Freshman Chinese

  Required

4

4

CB04

English Conversation Laboratory I

  Required

2

4

CB21

Freshman English

  Required

6

6

CC03

History of Chinese Cultural

  Required

2

2

2021

Calculus

  Elective

4

4

0040

Constitutional Law of the Republic of China

  Elective

2

2

 

 

The Second Year

Code

Courses

Required/Elective

Credits

Hours

3037

Microeconomics

  Required

3

3

3038

Macroeconomics

  Required

3

3

3043

Civil Law: General Principles

  Required

4

4

4009

Statistics

  Required

6

6

4019

Money and Banking

  Required

4

4

4026

Business Management

  Required

4

4

CB05

English Conversation Laboratory Ⅱ

  Required

2

4

2879

English Rhetoric and Composition

  Elective

4

4

3511

English Listening Comprehension and Conversation

  Elective

4

4

4017

Insurance

  Elective

2

2

4202

Commercial Japanese

  Elective

4

4

A849

Multimedia Application Packages

  Elective

3

3

7929

Electronic Commerce

  Elective

2

2

8190

Regional Economic Geography

  Elective

2

2

4003

Financial Management

  Required

3

3

0648

International Financial Management

  Required

3

3

A804

Ethics of International Business Administration

  Elective

2

2

 

 

The Third Year

Code

Courses

Required/Elective

Credits

Hours

3041

Commercial Law

  Required

4

4

3573

Theory and Policy of International Trade

  Required

6

6

4016

Practice of International Trade

  Required

6

6

4022

International Finance

  Required

3

3

4031

Business English

  Required

4

4

4220

Marketing

  Required

4

4

0648

International Financial Management

  Elective

2

2

2714

International Investment

  Elective

2

2

4081

Investment

  Elective

2

2

4323

Product and Operations Management

  Elective

3

3

4415

Business Statistics

  Elective

4

4

8117

Logistic Management

  Elective

3

3

9672

International Negotiation

  Elective

2

2

9716

Fair Trade Law and Intellectual Property Rights

  Elective

2

2

A774

Chain Store Management

  Elective

2

2

A440

E-Business and Internet Marketing

  Elective

2

2

5522

Business Automation

  Elective

3

3

A936

Political Risk Management of MNE

  Elective

3

3

 

 

The Fourth Year

Code

Courses

Required/Elective

Credits

Hours

3245

International Business Management

  Required

3

3

3572

Regulations in International Trade

  Required

3

3

3559

Service Marketing

  Elective

3

3

3744

Case Study of International Trade Practice

  Elective

2

2

4182

Marketing Research

  Elective

3

3

6365

Tariff Practice

  Elective

2

2

6366

Economic of Trade English

  Elective

4

4

6816

Seminar for Marketing Topics

  Elective

2

2

8192

International Marketing

  Elective

3

3

8194

Leadership and Communication

  Elective

2

2

8302

Seminars on New Financial Innovation and Derivatives

  Elective

3

3

8381

Strategic Management

  Elective

2

2

9966

International Monetary Market Practices Seminar

  Elective

2

2

9507

Human Resource Management

  Elective

2

2

6367

International Economic and Trade Organization

  Elective

3

3

9288

International Tax Planning

  Elective

3

3

0095

Consumer’s Behavior

  Elective

3

3

C133

Business Software Application

  Elective

3

3

7028

Foreign Exchange

  Elective

2

2

A441

THE MANAGING PRACTICE OF CUSTOMS OF BROKER,EXPRESS AND WAREHOUSE

  Elective

3

3

 

 

Master Degree

Total 36 credits by coursework program

can be completed in two years full-time (or equivalent part-time)

develops expertise in a particular area of international business

 

Requirements/Prerequisites

To be eligible for admission into the program, an applicant must have a bachelor’s degree in business, economics or commerce, or an equivalent qualification from a recognized institution.

 

Course Structure

 

2007-2008 Course Structure of postgraduate program

The First Year

Code

Courses

Required/Elective

Credits

Hours

MBMT

0125

RESEARCH METHODOLOGY

  Required

3

3

MBMT

0467

QUANTITATIVE METHODS (1)

  Required

2

2

MBMT

8972

SEMINAR ON INTERNATIONAL MARKETING

Required

3

3

MBMIT 9173

QUANTITATIVE METHODS(2)

Required

2

2

MBMIT 8970

SEMINAR ON INTERNATIONAL FINANCE

Required

3

3

MBMIT 8971

SEMINAR ON INTERNATIONAL TRADE THEORY

Required

3

3

MBMIT 3245

INTERNATIONAL BUSINESS MANAGEMENT

Required

3

3

The Second Year

MBMIT

A086

SEMINAR IN THESIS WRITING

Elective

2

2

MBMIT

C700

SEMINAR ON CORPORATE FINANCE

Elective

3

3

MBMIT A087

CASE STUDY OF INTERNATIONAL INVESTMENT

Elective

2

2

MBMIT

8974

UNIFORM LAW ON INTERNATIONAL SALE OF GOODS

Elective

2

2

MBMIT A850

 

SEMINAR IN CROSS-STRAIT TRADE ISSUE

Elective

2

2

MBMIT

C699

GLOBALIZATION AND ECONOMIC DEVELOPMENT

Elective

2

2

MBMIT 8973

TRADE ENGLISH (ADVANCED LEVEL)

Elective

3

3

MBMIT A089

SEMINAR IN MARKETING RESEARCH

Elective

2

2

MBMIT A503

SEMINAR IN BRAND MANAGEMENT

Elective

2

2

MBMIT A090

SEMINAR IN SERVICE MARKETING

Elective

2

2

MBMIT A084

STUDY ON RISKS OF INTERNATIONAL SALE OF GOODS

Elective

2

2

MBMIT  A504

SEMINAR IN PRACTICE OF INTERNATIONAL TRADE

Elective

2

2

MBMIT A091

SEMINAR IN FINANCIAL ENGINEERING

Elective

2

2

 

 

 Faculty

Professor Ko ,Sheng-Huei , Male , Full time , Ph. D. , Department of  Economics, Chinese Culture University , Taiwan (1987)

Experience : Research Fellow & Director, Taiwan Institute of Economic Research.;Executive Secretary, Textile Industry Research Committee, Ministry of Economic Affairs, R.O.C.;.Director, Association of International Business Studies, Republic of China.; Chairman,DepartmentofBanking&Finance,ChineseCultureUniversity.;Associate Professor, National Chung Hsing University..

Specialization : InternationalEconomics;Macroeconomics;I ndustry Economics.

Courses lectured : Semiar on International Economics ; Semiar on International Trade Theory;  Macroeconomics.

Professor Lin, Shao-Lung, Male, Full time, Ph. D., Graduate School of International Business Management, Chinese Culture University, Taiwan (2000)

Experience : Manager of Shipping Agency Company, General Manager of Trading Company (before 2000)

Specialization : International Business Management, Human Resource Management, Marketing

Courses lectured : Research Method, Seminar on Brand Management, International Business Management, Business Management, Human Resource Management

Associate Professor Robert L.T. Kan, Male, Full time, Ph. D. Jilin University, (2007)

Experience: Vice President of Department of International Finance,Cathay Investment and Turst Co., Ltd.; Senior Vice President ,Sun Leasing Corporation;President Oppenheimer Taiwan Ltd. (Investment Bank)

Specialization: International Finance, Microeconomics, Economics, Industrial Economics

Courses lectured: Microeconomics, ,Theory of International Finance

Associate Professor Cheng, Shao-Cheng, Male, Full time, Ph. D., Department of International Business Administration, Chinese Culture University, Taiwan (1996)

Experience: Assistant Manager, Aurora Group; Sales Representative, Taiwan Glass Corporation; Assistant, The Legislate-Yuan.

Specialization: Service Marketing.

Courses lectured: Marketing; Service Marketing; International Marketing; Leadership and Communication Skill.

Associate Professor Kuo, Kuo-Hsing, Male, Full time, Ph. D., Institute of International Business Administration, Chinese Culture University, Taiwan, R.O.C.2004

Experience: Instructor, Associate Professor at Department of International Trade, Chinese Culture University, Senior Consultant, Mainland Affairs Council, Executive Yuan, R.O.C., Vice Dean of Academic Affairs, Kainan University, Visiting Research Fellow, Leeds University Business School, UK.

Specialization: Economics, Money and Banking, Cross Taiwan Strait Trade Issue.

Courses Lectured: A study on Cross Taiwan Strait Trade Issue, Economic Analysis of International Industry, Economics, Money and Banking.

Associate Professor Chou, Chien-Heng , Male , Full time , Ph.D., Graduate Institute of International Business Administration, Chinese Culture University, Taiwan, R.O.C. (2001)

Experience : Marketing Consultant, Tai-Yu Consulting Company; Chung-Hua Institution for Economic Research, Assistant Researcher; Suntex Instruments Co., Ltd., Manager of Foreign Affairs

Specialization : Marketing Research; Consumer Behaviors; Quantitative Methods

Courses lectured : Seminar on Marketing Research; Consumer Behaviors; Multivariate Analysis; Seminar on Marketing; Statistics

 

Assistant Professor Liao , Chun-Chieh , Male , Full time , Ph. D. , Department of Business Administration, National Taipei University , Taiwan (2004)

Experience : Specialist , Taiwan External Trade Development Council ; Assistant Research Fellow, Taiwan Academy of Banking and Finance; Vice General Manager, The Infopro Group

Specialization : Corporate Finance ; Behavioral Finance

Courses lectured : Semiar on Corporate Finance ; Financal Management ;Investment Management ; Economics

Assistant Professor Huang , Chin-Yueh , Male , Full time , D.B.A. , Department of Business Administration, Nova Southeastern University, USA (2003)

Experience : Consulting Service on Import Relief in the International Trade Commission, Ministry of Economic Affairs, Taiwan; Specialist of (Foreign Purchasing Division) Namchow Chemical Industrial Co., Ltd.; Manager of Sales Division, De-Hwa-Me Co., Ltd.

Specialization : International Trade Operation; WTO Rules

Courses lectured : International Trade Practice; WTO; Marketing; Business English

Assistant Professor,Chen, Yung-Yen, Male , Full time , D.B.A. , Department of Finance, Nova Southeastern University ,U.S.A. (2005)

Experience : Financial Analyist, Taiwan Economic Jorunal

Specialization : Financial Engineering;International Financial Management

Courses Lectured : Semiar on International Corporate Finance ; Financal Management ; Economics ; Financial Software Application

Assistant Professor Lee , Cheng-Te , Male , Full time , Ph. D. , Department of International Trade, National Chengchi University , Taiwan (2005)

Experience : Clerk, Cosmos Bank; Lecturer, Department of International Trade, Chihlee Institute of Technology; Assistant Professor, Department of International Trade, Chihlee Institute of Technology

Specialization : International Economics; Macroeconomics

Courses lectured : Globalization and Economic Development; Theory and Policy of International Trade; Microeconomics; Macroeconomics

Assistant Professor Lo , Shao-Kang , Male , Full time , Ph. D. , Department of Business Administration, National Taipei University , Taiwan (2005)

Experience : U.S. SUMMIT CORP;INCHCAPE.TAIWAN

Specialization :Marketing ;Online Behavior(e-commerce, Internet marketing)

Courses lectured : Marketing;Consumer Behavior; Business Administration; E-Commerce

Assistant Professor Huang, Yueh-Hsia, female , Full time , Doctor of Philosophy (Business), Curtin Business School, Curtin University of Technology, Australia (2007)

Experience : (1) Academics ExperienceAcademic Staff-Sessional Lecturer, Dept. of Information Management, Minghsin University of Science and Technology. (2) Administrative staff-Chief, Division of Strategy Planning, School of Continuing Education, Chinese Culture University. (3) Industry Experience: Assistant Manager, Purchasing Dept., Acteevo International Co. Ltd.; Senior Merchandiser, Export Dept., Fairwind International Co. Ltd.; Assistant Buyer, Import Dept., American International Communications Inc.

Specialization:International Trade, Business and Practice; International Marketing, Cross Cultural Management, Cross Cultural Education.

Courses lectured : Practice of International Trade, Regulations in International Trade, Business English, Insurance, Marketing

 

Facilities and Resources

Within a friendly and dynamic study environment, students can enjoy the pleasure of being surrounded by a campus full of traditional Chinese architecture, and simultaneously equipped with the latest technology and state-of-the-art facilities. Especially, the advanced on-campus e-learning infrastructure and web-based learning strategies operate to stimulate both teaching and learning. 

In order to practice, broaden and promote students’ language ability in business communication, we have adopted various on-line training activities and built up computer-based language labs in which students can practice their commercial English and their English presentation abilities. Comprehensive four-skills (reading, writing, speaking and listening) training is available for students studying Japanese as well as English. The main purpose is to cultivate students’ language capability in order for them to be fully competitive at the international level. 

 

Meanwhile, students can choose from the many established double majors combining international business with other fields, or they may pursue a single major and a minor field. Either way they will gain in-depth knowledge in their own areas of interest. 

 

Scholarships and Financial Aid

 

Career Opportunities

As well as theoretical concepts, graduates achieve their goals in analyzing international markets, characterizing exporting and importing practices, dealing with foreign exchange and developing personal attributes to successfully engage in relevant international trade business.

 

Especially, graduates will have opportunities for careers in multinational corporations or government organizations such as Staff of Export/Import in Administration, Distribution, Shipping or Sales/Marketing, Exporter and Importer, Banking Clerk in Foreign Exchange Department, Staff of Customs House Broker, Staff of Freight Forwarder, Express or Logistics, Customs Officer, Foreign Affairs and Trade Officer, Diplomat, Public Servant-Taiwan Public Service etc. Many undergraduates will also  pursue further postgraduate studies locally or overseas.

 

Alumni Networks

A large of number of alumni hold high positions in commerce, industry or government. These graduates have promoted our department throughout the world, and provide valuable links that facilitate the development of lasting professional and personal relationships. Our alumni network activities and events ensure that graduates stay well-connected throughout their careers. Thus, the annual celebration of partnership and leadership honoring our dedicated alumni and friends that has been held at each anniversary of the founding of Chinese Cultural University, has become a key part of our networking.

 

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